Your Money Machine — Building True Profit
For many agents, “success” is defined by gross commission income.
Tony Ketterling
CEO of Equity Real Estate
Latest posts
Build Your Dream Team (Without Losing Control)
Every top-performing agent reaches a point where they can’t do it all alone.
Tony Ketterling • November 7, 2025
From Producer to CEO — Shift Your Identity
If you want to scale your real estate career, the first shift isn’t in your marketing, your leads, or your systems — it’s in your mindset.
Tony Ketterling • October 31, 2025
Plan Your First (or Next) Client Event
You’ve heard it before — real estate is a relationship business.
Tony Ketterling • October 20, 2025
Build Your Vendor Circle — And Get Referrals Back
Your business doesn’t grow in isolation.
Tony Ketterling • October 10, 2025
Scale with Systems — Not More Hustle
In real estate, it’s easy to believe that success comes from working harder and longer hours.
Tony Ketterling • September 26, 2025
Build a Referral Army with Zero Cold Calls
Cold calling is one of the least-loved parts of real estate.
Tony Ketterling • September 19, 2025