From Producer to CEO — Shift Your Identity
If you want to scale your real estate career, the first shift isn’t in your marketing, your leads, or your systems — it’s in your mindset.
Tony Ketterling
CEO of Equity Real Estate
Latest posts
Plan Your First (or Next) Client Event
You’ve heard it before — real estate is a relationship business.
Tony Ketterling • October 20, 2025
Build Your Vendor Circle — And Get Referrals Back
Your business doesn’t grow in isolation.
Tony Ketterling • October 10, 2025
Scale with Systems — Not More Hustle
In real estate, it’s easy to believe that success comes from working harder and longer hours.
Tony Ketterling • September 26, 2025
Build a Referral Army with Zero Cold Calls
Cold calling is one of the least-loved parts of real estate.
Tony Ketterling • September 19, 2025
For REALTORS® who want tech that saves time — without losing client trust.
Tony Ketterling • September 12, 2025
Master Your Market — Become the Local Authority
In today’s real estate world, information is everywhere—but trustworthy information is rare.
Tony Ketterling • August 22, 2025