Build Your Vendor Circle — And Get Referrals Back
Your business doesn’t grow in isolation.
Tony Ketterling
CEO of Equity Real Estate
Latest posts
Scale with Systems — Not More Hustle
In real estate, it’s easy to believe that success comes from working harder and longer hours.
Tony Ketterling • September 26, 2025
Build a Referral Army with Zero Cold Calls
Cold calling is one of the least-loved parts of real estate.
Tony Ketterling • September 19, 2025
For REALTORS® who want tech that saves time — without losing client trust.
Tony Ketterling • September 12, 2025
Master Your Market — Become the Local Authority
In today’s real estate world, information is everywhere—but trustworthy information is rare.
Tony Ketterling • August 22, 2025
Stop Working Leads. Start Building a Database.
Most agents are stuck in an endless cycle—chasing new leads, calling them a few times, then moving on to the next. The problem? That approach creates a lot of activity, but not much asset value.
Tony Ketterling • August 15, 2025
Your Business Is a Brand — Are You Owning It?
Most agents focus on closings. Great agents focus on positioning.
Tony Ketterling • August 12, 2025